By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the possibilities of winning a sale. In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the special … Read More

B2B marketing has the special difficulty of frequently dealing with long and complex sales cycles. These can be triggered by a range of factors, such as the need for multiple decision makers, the high value of the product and services being offered, and the requirement for extensive research and consideration prior to buying.The buyer's journey ref… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and various other facts concerning modern B2B advertising. We go over how the purchasing trip is currently totally fragmented and the manner in which area building can aid marketing experts take back control of the discovery and… Read More

Mark Donnigan: It's going wonderful, Ben. I am so delighted to be below on your show.Specifically given the value and the necessity of the topic we're going to be taking on over the training course of this discussion also, which is one that I think is actually under-discussed. One that might if not raise some eyebrows, yet may obtain you some confu… Read More